Milano – The Home of Trussardi

Home is not just about furniture. It’s a feeling we search for in the spaces that let us be ourselves. But every feeling starts somewhere. For Trussardi, it all began in Milano. That’s why the brand carries that Milanese spirit – one of elegance, authenticity, and nobility. And somewhere along the way, Milano stopped being just a city. It became their home.

Brand positioning

Milano as the home of Trussardi, reflecting the culture of comfort by living truly through finding the feeling of home wherever you are.

Core idea

Trussardi Casa celebrates the universal comfort of home by bringing the Milanesità into personal, exclusive experiences. Introducing, La Mappa di Casa, where each local neighborhood transforms into a room, portraying the everyday life at home.

DINING ROOM – A taste of Trussardi

A shared dinner with Gentle Society member Marco Assaggia, local flavors, communal tables, and stories from Trussardi’s history.

LIVING ROOM – The Trussardi hour

Here, guests unwind over wine,
cheese, and aperitivo with Gentle
Society member, Clara Diez.

BEDROOM – Breakfast in bed

Experience pastries, coffee, and ballerinas with Virna Toppi & Nicola Del Freo.

STUDY ROOM – La ideé gentile

A place to work, create, and explore. Hosted by Franchesca Lanzavecchia

To access these experiences, you must become a member of The Gentle Society. This membership is your key, unlocking the home of Trussardi. There are three ways to become a member:

By invitation from an existing Gentle Society member.
By customer loyalty, reaching a certain level of engagement.
By visiting the Trussardi Casa showroom in Milan, select guests may be invited.