VELOCE

Challenge:
to create a visual identity and a social media strategy for a brand of your own.

Tracking sport is essential for our wellbeing. We empower people to unlock their full potential by providing them with the tools they need to stay safe and focused during every physical activity.

Veloce offers smart sport glasses designed for anybody who wants to optimize their performance. 

PRODUCT PROTOTYPE

PROBLEM

Tracking performance is crucial for improving physical and mental well-being in sports. Staying aware of progress, health metrics, and navigation enhances enjoyment and results. However, checking devices like smartwatches or phones during activity can break focus, reduce performance, and even create dangerous situations when quick reactions are needed.

SOLUTION

Smart sports glasses protect your eyes from weather while providing hands-free access to performance data and safety features. This eliminates distractions, helps you train more efficiently, stay safe, and remain fully focused, so you can enjoy sport the way you want.

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SOCIAL MEDIA STRATEGY

VELOCE X MILANO CORTINA 2026

In association with the Winter Olympics 2026 in Milano Cortina, Veloce will share their best tips for visitors during their stay. There will be a dedicated Instagram account (@veloceinmilan) where users can find all useful tips for a weekend in Milan.

Besides useful tips for a stay in Milan, this page will also include information about different pop-ups and activities that Veloce will host during the Winter Olympic event.