Fear less. Feel more.
A brand extension proposal
We’re told to silence our fear, anger, and sadness – to fix them and move on. But what if we didn’t?
What if our frustrations became the spark that lit the fire? Or what if our despair turned into longing? What if anxiety wasn’t something to cure, but to release?
LELO invites you into a new dimension of pleasure – raw, instinctive and deeply human.
In a world that asks us to stay in control, LELO invites you to lose it.
Mood board
Rubamatic
Introducing: Lucid by LELO
– a neurosensory pleasure device
Product description
LELO’s first sleep-based pleasure tech – a neurosensory headband that guides erotic dreams using sound, temperature, and subtle vibrations to trigger lucid, sensual experiences.
The problem it solves
Most people carry stress, frustration, and unmet desires into their sleep. LELO’s headband turns that unconscious tension into conscious sensuality – transforming dreams into a space to explore, release, and play freely.
Research & insights
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Our basic emotions – happiness, sadness, fear, anger, surprise & disgust – are natural feelings that help us survive. People all over the world show them in similar facial expressions. They’re hardwired into our biology and not something we learn.
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Negative emotions aren’t flaws, they’re signals. They show us unmet needs, boundaries, and hidden desires. Their intensity can fuel creativity, action, and deep release — including through sex.
They open the door to connection. Vulnerability makes intimacy possible, even erotically.
They drive transformation. Facing what we fear or avoid leads to deeper truth and more authentic pleasure.
When we embrace them, pleasure deepens. It becomes more than physical — it becomes emotional, transformative, and whole.The basic human emotions ranked by importance:
Fear
Disgust
Anger
Surprise
Sadness
Hapiness
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Many people engage in masturbation and sexual activity not just for pleasure, but to cope with stress, anxiety, and frustration.
Stress and sex influence each other: stress can lower desire, but regular sex often eases stress—especially for women. -
How dreams support mental health
Dreams help process emotions, ease stress, boost mood, and improve memory and clarity by organizing our thoughts during sleep.Benefits of lucid dreaming
Lucid dreaming boosts self-awareness, improves problem-solving, and offers therapeutic benefits by helping reshape distressing dreams.Dreams in psychotherapy
Exploring dreams in therapy reveals hidden emotions and supports healing. Techniques like IRT and CBT help reduce nightmares and resolve inner conflict.
LELO x Spotify
LELO teams up with Spotify to create a deeply personal sound experience. Using dream data from the Lucid by LELO device and the power of Spotify’s algorithm, we’ll craft personalised playlists tailored to each user’s unique dream patterns.
