UGG Cabana
Strategy & visual identity for a pop-up store in Milan.
Bringing the ocean to heart of Milan
Right in front of Duomo, you’ll find the UGG Cabana – a surf beach house where Californian summer meets urban winter. Inspired by the surfing heritage of the iconic UGG boots, this temporary pop-up combines a curated product selection with an immersive experience.
From sketch to digital reality.
Entrance
The interior of the cabana is adorned with bamboo for a tropical feel.
A limited edition of UGG boots with exclusive colours will be available at the pop-up store
When purchasing a pair of boots in the UGG Cabana, customers get a limited-edition wax to protect their shoes from all weather obstacles.
Surfing starts with your feet dry! In this exclusive workshop, visitors will get to know the surfing basics.
